Our Values

At Nebraska Daily News, our values guide our approach to journalism and shape our commitment to serving the community. We believe that maintaining strong principles is essential for delivering high-quality news and fostering trust with our readers. Here’s a closer look at the core values that drive us:

1. Integrity

Integrity is at the heart of everything we do. We are committed to providing accurate, fair, and unbiased news. Our journalists adhere to the highest ethical standards, ensuring that every story we report is truthful and well-researched. We believe that our credibility hinges on our ability to present information honestly and without influence from external pressures or personal biases.

2. Transparency

Transparency is crucial for building trust with our readers. We strive to be open about our reporting processes, sources, and potential conflicts of interest. By clearly communicating how we gather and verify information, we aim to foster a deeper understanding of our work and reinforce our commitment to ethical journalism. Transparency also means acknowledging our mistakes and correcting them promptly when they occur.

3. Community Focus

We are deeply rooted in the community we serve. Our mission is to reflect the diverse voices and perspectives of Nebraskans, highlighting local stories that matter to our readers. We actively engage with our audience, listening to their concerns and addressing the issues that impact their daily lives. By prioritizing local news and community engagement, we aim to contribute positively to the social and cultural fabric of Nebraska.

4. Excellence

Excellence drives us to continuously improve and innovate. We are dedicated to producing high-quality journalism that meets the highest standards of accuracy, depth, and relevance. Our team of skilled reporters and editors work diligently to provide insightful analysis, compelling storytelling, and comprehensive coverage. We invest in the latest technology and training to ensure our work remains at the forefront of the industry.

5. Accountability

Accountability is fundamental to our role as a news organization. We hold ourselves accountable to our readers, ensuring that we meet our commitments to ethical journalism and high standards of reporting. We welcome feedback and criticism as opportunities for growth and improvement. By maintaining accountability, we reinforce our responsibility to serve the public interest and uphold the trust placed in us by our audience.

6. Respect

Respect is a cornerstone of our interactions with our readers, sources, and colleagues. We value diverse opinions and understand that respectful dialogue is essential for constructive reporting. Our journalists approach every story with sensitivity and empathy, ensuring that we represent all perspectives with dignity and fairness. Respect also extends to the way we handle information and interact with our community, always striving to be considerate and professional.

7. Innovation

Innovation is key to staying relevant in a rapidly evolving media landscape. We embrace new technologies, storytelling techniques, and platforms to enhance our reporting and reach a wider audience. By staying ahead of trends and exploring creative approaches, we aim to deliver news that is not only informative but also engaging and accessible.

8. Commitment to Growth

Our commitment to growth is reflected in our dedication to ongoing learning and development. We invest in our team’s professional growth and encourage continuous improvement in our journalistic practices. By fostering a culture of learning and adaptation, we ensure that Nebraska Daily News remains a dynamic and forward-thinking organization.

9. Ethical Responsibility

Ethical responsibility guides our decision-making and reporting practices. We adhere to established journalistic ethics and strive to make decisions that align with our values and the public good. Our commitment to ethical responsibility ensures that we serve our readers with integrity, fairness, and respect.


Thank you for taking the time to understand the values that shape our work at Nebraska Daily News. We believe that these principles are essential for delivering news that is trustworthy, relevant, and impactful. We are dedicated to upholding these values as we continue to serve our community and provide high-quality journalism.

If you have any questions or feedback about our values or how we operate, please feel free to reach out to us at press@nebraskadailynews.net. We look forward to hearing from you and continuing to build a strong and informed Nebraska together.

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